Haven’t blogged in a while but here is the result of something I’ve been working on, there were some interesting findings so I thought it’s worth sharing.
So it turns out that marketers are super happy people. According the this stats in this infographic, marketers are the happiest workers in the UK (in the professionals) category.
Apparently, we feel recognised and appreciated, we feel like we’re doing something worthwhile, we feel like we get some decent training, and we feel like we get to use our skills everyday. I want to pick on a couple of them.
- 73% of the marketers surveyed said that they feel recognised and appreciated
I suspect marketers across the board will probably have put their marketing skills to good use and as a result are feeling the recognition. Marketers are probably the best people at marketing themselves right?
Well I can personally attest to the feeling recognised. However the recognition doesn’t just happen by itself, you have to earn and fight for it, I was never very good at marketing myself but received a wake up call when one of the MD’s didn’t realise I would be able to handle uploading something onto WordPress. Dude, I make websites in my spare time. I had always been bought up to be modest (to the point of dismissing praise!) and since the wake up call I realised that it’s ok, nay, it’s a good idea, to let the world know about genuine achievements (you can’t make stuff up or exaggerate…that would be lying).
People are busy, they don’t have time to look for the great things that you’ve done, you need to fight for the recognition and put your achievements on a plate for them. Feeling recognised and appreciated at work is one of the key factors to feeling happy in a place you spend most of your waking hours.
- 60% of the marketers surveyed said that they get training support and development
Yep- definitely feel this too. The digital marketing industry moves at an incredibly pace, you only have to think back to how many Google algorithm updates have happened this year to realised that if you don’t encourage a culture of learning, your staff and your business becomes obsolete. Just this year, I’ve been given great opportunities to learn at the Brighton SEO conference, Econsultancy and Outbrain’s Research Preview: State of Content Marketing & Discovery event and numerous Content Strategy Association UK meetings and as a result the company have gained one content marketing evangelist.
Not sure about a key takeaway here, but maybe find a company who are willing to facilitate learning. If you don’t work for one, push for this positive change because everyone’s happier for it. Companies have happier and smarter staff, and staff well..are smarter and happier.
Anyway, enough marketing ramblings. How do these stats hold for the industry you work in? I’m particularly keen to hear what feedback you teachers have. Apparently teachers lurvvv their colleagues…(to the point of being cliquey in my humble opinion).